Disney is one of the most valued and entertaining brands of all time. When we dig up Walt Disney history, we got that the company was founded by brothers Walt and Roy Disney on October 16th, 1923, and has been winning people’s hearts continuously for more than 100 years. Disney is mainly known for amazing animations and has made some memorable characters like Mickey Mouse, Cinderella, Donald Duck, and Elsa.
However, the company also owns many theme parks around the world. Also, Disney owns the popular entertainment network ESPN and provides streaming services. Here, we will explore the reasons that make Disney a deserving infotainment brand.
A Brief History Of The Walt Disney Company
Disney is a huge American entertainment company founded by brothers Walt and Roy Disney on October 16th, 1923. Initially, it was named Disney Brothers Studio but later became Walt Disney Company in 1986. Disney made history with the first post-produced sound cartoon, Steamboat Willie, in 1928. Mickey Mouse was introduced to the world through Steamboat Willie, who is still present in the hearts of people.
Also, Walt Disney started to make the first feature-length animated film, Snow White and the Seven Dwarfs, in the 1930s, which was released in 1937. It was a huge success at the box office and earned around $8 million. Further, Disney made some awesome animations like Pinocchio and Bambi in the 1940s, which are still appreciated by people.
However, Disney faced problems during this time because of World War 2. In 1950, Disney released Cinderella, its first animated film in eight years. Walt Disney was focused on other projects like Treasure Island while making Cinderella, but still, it was a financial success and earned around 8 million dollars in its first year.
During this time, Walt Disney planned to enter other businesses and started constructing Disneyland. In 1953, Disney created its own distribution company, Buena Vista Distribution, and released films like Peter Pan and The Living Desert.
The company faced some challenges after Walt Disney passed away in 1966, but Michael Wisner took over as the head in 1984, and the company returned to its successful journey. Nowadays, Disney’s divisions include film studios, television networks like Disney Channel and ESPN, streaming services like Disney+ and Hulu, theme parks, and more.
Qualities That Make Disney One Of The Best Companies Of All Time
Content For All Types Of People
Anyone can become successful in the entertainment industry if they have the talent to create content relevant to all types of people. Disney has made some memorable characters in their more than 100-year journey.
You can watch Disney movies with your whole family, and everyone will enjoy them, whether kids, adults, or the elderly. This is not expected from most of the brands because they create content in specific genres and for particular age groups.
Understanding Of The Market And Adaptation
Disney is not a new brand and has made the first post-produced sound cartoon and the first feature-length animated film. Thus, it has a very good understanding of the market and what people want to see. Also, Disney has adopted innovative techniques to create content according to people’s expectations.
Innovative Marketing Strategies
Even though Disney is an established brand, it adapts innovative marketing strategies to stay on top. For example, their #DreamBigPrincess campaign shows strong women in positive ways, and they give money to charity for every picture shared. Also, Mickey Mouse’s 90th birthday was celebrated with a big art exhibit in New York City. Disney attracts more people through these marketing strategies and makes their connection stronger with their audiences.
Expansion Of The Brand
Disney is the leading animated film company, and it was the company’s initial goal. However, the company has entered new sectors with time. Disneyland was the vision of Walt Disney himself, and the construction of the first amusement park began in 1954. Nowadays, Disney owns many amusement parks around the world.
Also, Disney has entered the sports sector and owns ESPN, which is one of the most popular sports networks. Moreover, Disney provides online streaming services like Disney+ and Hulu, which are in demand these days.
Final Words
Disney is one of the most popular brands of all time, and it is connecting even more with people in modern times. Disney has adopted innovative techniques throughout its journey to provide something new and unique to its audience. Above, we have explained a brief history of Disney to understand its journey of more than 100 years. Also, we have explained some reasons that make Disney a deserving infotainment brand. So, enjoy Disney’s services, whether through animated movies, sports, or by visiting Disneyland.
